HAVANA CLUB

When you think of cigars, you might think directly of Cuba. And what alcohol is more reminiscent of Cuba than Havana rum? (This being a text, we don’t expect an answer, but only assume you agree with us!)

Legendary Cuban rum meets iconic cigar cutter. Meet the collaboration between Havana Club and Les Fines Lames: LE PETIT Havana Club Limited Edition at 120.

The handle of LE PETIT Havana Club Limited Edition cutter is made from the staves of the actual oak barrels used to age Havana Club rum in their famous distillery in San Jose de las Lajas, Cuba. Cut into smaller pieces and made into handles, each knife has subtle differences as each piece of the oak has retained the memory of the Cuban rum in its own way.

Finely engraved on the blade lies the pattern, which was inspired by the Art Deco movement, symbolising the style which permeated throughout the city of Havana in the 1930s. The pattern, containing subtle references to the H and the I of Havana Club Icónica Collection, epitomises the Art Deco expressions still evident in Havana today, which were created by the skilled Cuban architects and designers of the time.

Finally, the emblem of the city of Havana which resonates with the identity of Havana Club, the Giraldilla, is printed on the handle.

Putting at profit our expertise in social media and influencers campaigns. We launched a special Havana campaign during the 2020 Spring, generating a lot of attraction around the collaboration. An already existing natural synergy between cigars and Havana rum, that we extended on Instagram with great results and great contents for both brands.